Waxing and Waning Markets

Waxing and Waning Markets

Business guru and former General Electric CEO Jack Welch wisely advises, “Change before you have to.” Adapting proactively to shifts in the marketplace is one of the most effective ways to grow your practice. Today’s markets are undergoing dramatic realignment....
Why a new website?

Why a new website?

I have been at Xcentric roughly 7 years and this is our third new website during my tenure here. Most people, after telling them, look at me like I am nuts. What does this say about Xcentric? What does this say about me? I am not sure I can come to anything certain...

10 Marketing Technologies That Can Help Your Firm

Information technology has drastically improved the way firms produce work and service clients. Using today’s technologies can improve a CPA’s image. This article examines ten marketing technologies that every firm owner should be aware of, many of which are available...

Leveraging Technology Tools- Client Interaction

Gaining Leverage: Where’s the best place to start? In other words, “What is the lowest hanging fruit when attempting to gain organizational leverage?” I find that the 2 biggest areas for improvement are internal collaboration and client interaction. Client Interaction...